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2009
The year of banking and global economic crisis. In times of Germanys biggest economic crisis after the world war the company invests a large amount of money to improve the efficiency of business processes in order to emerge even stronger than before. The new ERP system allows to process orders more efficient and faster. The new integrated online shop provides a lot of convenient features beyond 24/7 shopping such as customized information and real-time logistical tracking and tracing. |
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2008
Katrin Hübecker joins the company and strengthens the management together with Marco Hübecker and Christian Turra. After her job training at Deutsche Bank she climbed the ladder being a branch manager. 15 years of executive experience are an asset for her new responsibility for HR and Strategic Planning and Coordination. |
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2007
The company moves to its new location in Willich with more space and a modern high rack warehouse for improved supply availability and even faster order handling. Furhtermore the new office includes an ambience-showroom for the range of planters and accessories. |
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2006
Further Internationalization, initial participation in fairs in UAE and Japan. |
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2005
The fleur ami Homepage, the online-shop as well as the current catalogue has been re-designed and clearly presents the full product range which consists of approximately 800 items. The bilingual catalogue is being distributed worldwide with a circulation of 15,000 pieces. |
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2004
Lars Hübecker founds fleur ami products USA, located in Atlanta, GA. |
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2003
The international expansion is continuously being pushed. In 2003, the export quota already amounts to more than 60% and is further to be increased in 2004. |
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2002
The more than 100-year old company changes its name into fleur ami® GmbH. Marco Hübecker, who is managing the company in the 4th generation, is appointed managing partner. |
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2001
fleur ami® looks back to 100 years firm history. |
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1998
Modern business and e-commerce software is integrated into the company's computer systems to make order processing more efficient and sped up the time to deliver. |
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1996
As a result of increasing export activitie in recent years and ongoing efforts to build up the fleur ami® brand, the name "Hübecker" fades into the background and appears only on the back cover of the catalogue. |
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1993
The fleur ami® product "Biotherapy" receives the environmental award of the state North-Rhine-Westfalia for its natural protection against parasites, insects and fungi leaf fertilization. |
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1992
For the first time, a multi languange catalogue is being published with over 400 products. The name Hübecker is being recognized for quality products in the industry. fleur ami® line of products gradually establishes itself to an independent brand. |
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1987
Constant additions to the fleur ami® brand of products and further intensive international marketing activities move the company forward. Through first partnerships, exclusive rights are aquired to market a variety of products in Europe. |
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1982
For the first time, the company is present at trade fairs in the U.S.A., and due to the strong presence on over a dozen fairs that year attracts international customers from Holland, Spain, Italy, Switzerland, Norway and Austria. |
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1981
Rolf Hübecker takes over the company, which is now called Paul Hübecker GmbH & Co. KG. |
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1973
The company concentrates more and more on three product categories: Plant care products, useful machinery and equipment for the green market and accessories for interior landscapers. |
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1969
The fleur ami® brand is born and added to the existing line of the companies product lines currently traded. The first series of leafshine in aerosol cans is produced. |
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1955
Technical products are produced, marketed and sold for the first time this year. |
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1951
Paul Hübecker, son in law, takes over the company and starts to market products from Dutch and Belgian nurseries. |
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1922
A nursery covering 8.000 qm delivers special products such as gladiolas, carnations, roses, primroses and chrysanthemums. |
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1901
Wilhelm Littgen founded the original gardening and landscape company. |
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